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Wildcard is part of the TGI Sport family.

Wildcard is the internal creative arm of TGI Sport,  driving creative, content, communications and experiences for the business and its partners globally. Outside of TGI Sport's wide network, we collaborate with clients across sport, culture and entertainment.

About Us

Bravery and brilliance without ego.

Wildcard exists to create campaigns that turn heads and shift perspectives, turning brands into undeniable cultural forces.
 
We challenge convention to deliver breakthrough moments that become movements, defining lasting connections between people, brands and communities. Our work spans all areas of culture from sports to fashion and everything in between.
 
We are a full-service creative agency providing through-the-line services from our offices in North America, United Kingdom and Australia. 
 
We proudly partner with leading brands and rights holders who are looking to define their moment in sport and culture.

Our Approach

We Challenge Convention

Brands and Rights Holders that play it safe stay in the background. The ones that challenge convention?

 

They lead. They disrupt. They define the moment.

Our creative approach always starts with the intention to challenge convention. 

 

Why? Because in a world flooded with the familiar, only the bold make an impact. We tap into the energy of sport, the passion of fans, and the pulse of culture to create work that demands attention, fuels conversation, and delivers moments that can’t be ignored.

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Our approach

We challenge convention

Brands and Rights Holders that play it safe stay in the background. The ones that challenge convention?

 

They lead. They disrupt. They define the moment.

Our creative approach always starts with the intention to challenge convention. Why?

 

Because in a world flooded with the familiar, only the bold make an impact. We tap into the energy of sport, the passion of fans, and the pulse of culture to create work that demands attention, fuels conversation, and delivers moments that can’t be ignored.

Why

We exist to turn brands and rights holders into undeniable cultural forces.

How

We challenge convention to create cultural moments so powerful they leave a lasting mark.

What

We deliver breakthrough moments that become movements through daring creative, content, communications and experiences.

We create meaningful strategies and ideas that turn heads.

Creative

Content

Comms

Experiences

We capture and produce unmissable visual & audio content.

Production

Video Edit

Motion & Animation

Content Direction

We get powerful messages into media when it matters.

Comms Strategy

Creative Comms

Crisis Comms

Media Operations

We create unforgettable brand experiences.

Engagement Strategy

Ideation

Production

Digital Innovation

Creative

We create meaningful ideas and strategy that turns heads.

Creative

Content

Comms

Experiences

Experiences

We create unforgettable event activation experiences.

Brand Activation

Event Production

Premium Hospitality

Digital Innovation

Comms

We get powerful messages into media when it matters.

Comms Strategy

Creative Comms

Crisis Comms

Media Operations

Content

We capture and produce unmissable visual & audio content.

Production

Video Edit

Motion & Animation

Content Direction

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