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Blue Diamond Stakes Day 

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital. 

This years Sportsbet Blue Diamond was one of a kind as Wildcard worked with Sportsbet and the MRC to help activate an NFL pitch at Caulfield racecourse alongside former NFL superstar Rob Gronkowski.

 

We helped deliver the trackside activation and earned media amplification, which featured ‘Gronk’ play off against Australian AFL stars and jockeys.

 

The activation was a huge hit, resulting in mass widespread national media coverage across mainstream TV news, print, online and social publications.

Blue Diamond Stakes Day

We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

This years Sportsbet Blue Diamond was one of a kind as Wildcard worked with Sportsbet and the MRC to help activate an NFL pitch at Caulfield racecourse alongside former NFL superstar Rob Gronkowski.

We helped deliver the trackside activation and earned media amplification, which featured ‘Gronk’ play off against Australian AFL stars and jockeys. 

The activation was a huge hit, resulting in mass widespread national media coverage across mainstream TV news, print, online and social publications.

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