With the revolutionary Galleri Multi-Cancer Early Detection Test awaiting FDA approval, GRAIL took to the tee box to spark interest from suppliers, practitioners and patients.
Wildcard’s gameplan was simple: take the expected consumer touchpoints at a PGA Champions Tournament and put a ‘game-changing’ spin on them, inspiring event attendees to engage and learn more about Galleri. From the 18th Green VIP Clubhouse that hosted AMA’s with med-tech innovators to “Galleri on the Green,” a mini-golf course where each hole educated guests on the game-changing technology, to the cutting-edge mobile phlebotomy lab, Galleri took the game to the next level.
Offsite, we curated the "Galleri House", hosting game-changers in the industry at intimate dinners by game-changer chiefs and entertainers.
With the revolutionary Galleri Multi-Cancer Early Detection Test awaiting FDA approval, GRAIL took to the tee box to spark interest from suppliers, practitioners and patients.
Wildcard’s gameplan was simple: take the expected consumer touchpoints at a PGA Champions Tournament and put a ‘game-changing’ spin on them, inspiring event attendees to engage and learn more about Galleri. From the 18th Green VIP Clubhouse that hosted AMA’s with med-tech innovators to “Galleri on the Green,” a mini-golf course where each hole educated guests on the game-changing technology, to the cutting-edge mobile phlebotomy lab, Galleri took the game to the next level.
Offsite, we curated the "Galleri House", hosting game-changers in the industry at intimate dinners by game-changer chiefs and entertainers.
