Battling against established loyalty programs in the hospitality space, Hilton Honors was hard pressed to show the benefits of Staying with Hilton. To do so, Wildcard pushed them to tap into a quickly growing consumer passion and flex their partnership with the McLaren F1 Race Team during the inaugural Miami Grand Prix.
More than a kickoff party hosted at one of Hilton’s prestigious South Beach properties, we created an embodiment of the exclusive access you get with Hilton Honors. From a stunning step and repeat with a real-life McLaren F1 car and a Netflix Drive to Survive panel with directors, producers, and our two drivers – Danny Ricardo and Lando Norris – to custom Miami Grand Prix swag, a sea of celebrities and a ruckus DJ performance from Paris Hilton herself, guests left knowing it was a night only Hilton could provide.
Battling against established loyalty programs in the hospitality space, Hilton Honors was hard pressed to show the benefits of Staying with Hilton. To do so, Wildcard pushed them to tap into a quickly growing consumer passion and flex their partnership with the McLaren F1 Race Team during the inaugural Miami Grand Prix.
More than a kickoff party hosted at one of Hilton’s prestigious South Beach properties, we created an embodiment of the exclusive access you get with Hilton Honors. From a stunning step and repeat with a real-life McLaren F1 car and a Netflix Drive to Survive panel with directors, producers, and our two drivers – Danny Ricardo and Lando Norris – to custom Miami Grand Prix swag, a sea of celebrities and a ruckus DJ performance from Paris Hilton herself, guests left knowing it was a night only Hilton could provide.