In its sixth iteration of the NAB Mini Legends campaign, Wildcard supported NAB from ideation through to execution of the AFL fan favourite campaign.
The class of '22 featured mini versions of Aaron Naughton (Western Bulldogs), Maddy Prespakis (Essendon Bombers), Daniel Rich (Brisbane Lions), Nina Morrison (Geelong Cats) and Aliir Aliir (Port Adelaide Power).
As a trusted PR partner, Wildcard’s work on the 2022 NAB Mini Legends campaign exceeded year-on-year NAB attributions in the media by 15 per cent and, over a six-week period, generated an organic reach of 16,973,000++. Notable coverage of the national PR campaign includes launching the campaign via Sunrise and News Corp papers nationally, a long-lead profile in SA Weekend and organic pick-up from all respective AFL club socials.
In its sixth iteration of the NAB Mini Legends campaign, Wildcard supported NAB from ideation through to execution of the AFL fan favourite campaign.
The class of '22 featured mini versions of Aaron Naughton (Western Bulldogs), Maddy Prespakis (Essendon Bombers), Daniel Rich (Brisbane Lions), Nina Morrison (Geelong Cats) and Aliir Aliir (Port Adelaide Power).
As a trusted PR partner, Wildcard’s work on the 2022 NAB Mini Legends campaign exceeded year-on-year NAB attributions in the media by 15 per cent and, over a six-week period, generated an organic reach of 16,973,000++. Notable coverage of the national PR campaign includes launching the campaign via Sunrise and News Corp papers nationally, a long-lead profile in SA Weekend and organic pick-up from all respective AFL club socials.
