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The evolution of Team NAB AFL Auskick is a unique and exciting extension of the beloved NAB AFL Auskick Grand Final Experience. It creates a narrative that uniquely celebrates the ‘third team in town’ during AFL Grand Final week, offering our nominees an experience that mirrors that of the professional players.
The 23 fortunate Team NAB AFL Auskicker nominees enjoy a once-in-a-lifetime experience as the true 'third team in town' during AFL Grand Final week and forge lifelong connections and friendships. We have made a point to highlight these benefits throughout the season, ensuring that people can familiarise themselves with the faces of the Team NAB recruits so that on Grand Final day, they can easily put a face to a name.
TGI Sport and Wildcard have led this campaign across creative strategy, design, project management, event execution, campaign logistics, prize fulfilment, PR, social, and digital production.
In its second iteration, we have had over 2,800 entries to join Team NAB AFL Auskick. We have had over 100,000 competition page views and have achieved 109 earned media hits and an estimated cumulative reach of over 12.7 million.
For the 10th year of Big Freeze, Wildcard partnered with FightMND to deliver a record breaking $20.1 million in donations for the research of Motor Neurone Disease.
We delivered an end to end campaign calling for the nation to ‘team up for 10’ by embodying the legendary words of Neale Daniher: "When all's said and done, more's said than done. And the mark of a person is not what you say, it's what you do”.
With the capabilities for our integrated team, Wildcard delivered all above and below the line creative from art direction to delivery. We supplied a series out of home, social pieces and a range of bespoke media content to promote the message ’Don’t Say. Do.’
