Nearly half of girls drop out of netball by age 15, often due to barriers like coaching, facilities and transport. Nissan set out to change that.
A simple car ride to and from netball can mean much more. For many parents, it’s where conversations build confidence, resilience and connection, moments that keep girls engaged with the game.
To recognise the people behind these journeys, we created My Driving Force, a campaign celebrating the parents, grandparents and role models who go the extra mile so young girls can continue theirs. The campaign launched with SSN star Jo Weston and her mum Trish, before highlighting three community stories featuring mums, dads and even a nonno as the unsung heroes of netball. We then opened it up to the wider community, inviting netballers to share their own stories for the chance to win an SSN experience.
Wildcard led the campaign from strategy through to execution, delivering PR, online film, OOH, digital, social and event activations.
Nearly half of girls drop out of netball by age 15, often due to barriers like coaching, facilities and transport. Nissan set out to change that.
A simple car ride to and from netball can mean much more. For many parents, it’s where conversations build confidence, resilience and connection, moments that keep girls engaged with the game.
To recognise the people behind these journeys, we created My Driving Force, a campaign celebrating the parents, grandparents and role models who go the extra mile so young girls can continue theirs. The campaign launched with SSN star Jo Weston and her mum Trish, before highlighting three community stories featuring mums, dads and even a nonno as the unsung heroes of netball. We then opened it up to the wider community, inviting netballers to share their own stories for the chance to win an SSN experience.
Wildcard led the campaign from strategy through to execution, delivering PR, online film, OOH, digital, social and event activations.