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AFL & NRL Partnership Activation

We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

To activate the Asahi partnership with the AFL and NRL, we developed a range of campaign work for a variety of their non-alcoholic brand range including; Pepsi, Gatorade, Cool Ridge and Solo. 

 

We teamed Pepsi up with Dominoes Pizza to get AFL and NRL fans excited about Thirsty Night Footy deals with Daisy Thomas and Gordon Tallis.

We challenged AFL footy to be more sustainability conscious thanks to Cool Ridge with the Bont, Marmalade and Patrick Cripps.

We helped footy stars to thank their dads for their hard work on Fathers day with Erin Philips, Jack Viney & Christian Welch as part of the Solo 'Thanks Dad' campaign

 

We activated the full non-alc brand portfolio by creating a range of OOH assets that brought put the drinks into the worlds of AFL and NRL fans. 

 

Throughout each of these campaigns, Wildcard delivered a variety of creative assets, from in-store POS, to OOH, digital, and social content, as well as in-store and print materials that appeared nationwide.

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AFL & NRL Partnership Activation

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital. 

To activate the Asahi partnership with the AFL and NRL, we developed a range of campaign work for a variety of their non-alcoholic brand range including; Pepsi, Gatorade, Cool Ridge and Solo. 

 

We teamed Pepsi up with Dominoes Pizza to get AFL and NRL fans excited about Thirsty Night Footy deals with Daisy Thomas and Gordon Tallis.

We challenged AFL footy to be more sustainability conscious thanks to Cool Ridge with the Bont, Marmalade and Patrick Cripps.

We helped footy stars to thank their dads for their hard work on Fathers day with Erin Philips, Jack Viney & Christian Welch as part of the Solo 'Thanks Dad' campaign

 

We activated the full non-alc brand portfolio by creating a range of OOH assets that brought put the drinks into the worlds of AFL and NRL fans. 

 

Throughout each of these campaigns, Wildcard delivered a variety of creative assets, from in-store POS, to OOH, digital, and social content, as well as in-store and print materials that appeared nationwide.

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