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Big Freeze 10

We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

For the 10th year of Big Freeze, Wildcard partnered with FightMND to deliver a record breaking $20.1 million in donations for the research of Motor Neurone Disease.

We delivered an end to end campaign calling for the nation to ‘team up for 10’ by embodying the legendary words of Neale Daniher: "When all's said and done, more's said than done. And the mark of a person is not what you say, it's what you do”. 

With the capabilities for our integrated team, Wildcard delivered all above and below the line creative from art direction to delivery. We supplied a series out of home, social pieces and a range of bespoke media content to promote the message ’Don’t Say. Do.’

Big Freeze 10

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital. 

For the 10th year of Big Freeze, Wildcard partnered with FightMND to deliver a record breaking $20.1 million in donations for the research of Motor Neurone Disease.

We delivered an end to end campaign calling for the nation to ‘team up for 10’ by embodying the legendary words of Neale Daniher: "When all's said and done, more's said than done. And the mark of a person is not what you say, it's what you do”. 

With the capabilities for our integrated team, Wildcard delivered all above and below the line creative from art direction to delivery. We supplied a series out of home, social pieces and a range of bespoke media content to promote the message ’Don’t Say. Do.’

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