To create awareness of the 2025 ICC World Test Championship Final being broadcast on Amazon Prime Video for the first time, Wildcard created and managed the PR strategy to drive Australians onto the platform to watch the WTC Final.
The international media pack were granted exclusive access to Lords ahead of the match between Australia and South Africa, and 1:1 interviews with Australian Men's Test Captain and Prime Video ambassador, Pat Cummins.
The highlight opportunity was organising Cummins to attend the Season 5 filming of one of his favourite shows - Clarkson's Farm on Prime Video - where Wildcard created a media moment of Pat bowling to Jeremy Clarkson with a bat made from the farm.
The PR results? Multiple front-page stories across News Corp, as well as key placements on the Today Show, The Project and Sunrise. Not to mention global coverage in UK publications The Telegraph, Daily Express and Daily Star.
To create awareness of the 2025 ICC World Test Championship Final being broadcast on Amazon Prime Video for the first time, Wildcard created and managed the PR strategy to drive Australians onto the platform to watch the WTC Final.
The international media pack were granted exclusive access to Lords ahead of the match between Australia and South Africa, and 1:1 interviews with Australian Men's Test Captain and Prime Video ambassador, Pat Cummins.
The highlight opportunity was organising Cummins to attend the Season 5 filming of one of his favourite shows - Clarkson's Farm on Prime Video - where Wildcard created a media moment of Pat bowling to Jeremy Clarkson with a bat made from the farm.
The PR results? Multiple front-page stories across News Corp, as well as key placements on the Today Show, The Project and Sunrise. Not to mention global coverage in UK publications The Telegraph, Daily Express and Daily Star.
