In the brand-defining moment of introducing its first electric vehicle, Mercedes-Benz capitalized on a major gap in the EV market and category at large: a lack of true luxury.
Anchored by Brand Experience Centers in NYC and LA, U.S. Open sponsorship activation and a nationwide test drive tour, Wildcard electrified the modern-luxury audience through immersive touchpoints profiling Mercedes-EQ’s innovations in mobility, sustainability and EV technology.
Culminating at a launch event with Alicia Keys, there was no question that Electric finally has a Mercedes-Benz as audiences explored, experimented and celebrated the future of Electric.
In the brand-defining moment of introducing its first electric vehicle, Mercedes-Benz capitalized on a major gap in the EV market and category at large: a lack of true luxury.
Anchored by Brand Experience Centers in NYC and LA, U.S. Open sponsorship activation and a nationwide test drive tour, Wildcard electrified the modern-luxury audience through immersive touchpoints profiling Mercedes-EQ’s innovations in mobility, sustainability and EV technology.
Culminating at a launch event with Alicia Keys, there was no question that Electric finally has a Mercedes-Benz as audiences explored, experimented and celebrated the future of Electric.
