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Recognizing the rise in affluence amongst multicultural segments and their desire to align with luxury brands that authentically represent them, Mercedes-Benz needed a breakthrough way to immerse the brand in these communities and establish itself as an authentic partner and innovative luxury pioneer. 

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Wildcard created a culinary event series that gave multicultural leaders a seat at The Table and Mercedes-Benz a stage to showcase their story of inclusivity and innovation. Around The Table, mentors and proteges served up musical experiences, breakthrough performances, and creative culinary delights as Mercedes-Benz brought a feast of immersive storytelling and the Best or Nothing in hospitality. 

Mercedes-Benz

The Table

We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

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Mercedes Benz
The Table

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital. 

Recognizing the rise in affluence amongst multicultural segments and their desire to align with luxury brands that authentically represent them, Mercedes-Benz needed a breakthrough way to immerse the brand in these communities and establish itself as an authentic partner and innovative luxury pioneer. 

​

Wildcard created a culinary event series that gave multicultural leaders a seat at The Table and Mercedes-Benz a stage to showcase their story of inclusivity and innovation. Around The Table, mentors and proteges served up musical experiences, breakthrough performances, and creative culinary delights as Mercedes-Benz brought a feast of immersive storytelling and the Best or Nothing in hospitality. 

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