We worked with PUMA on creating a unique brand and tone of voice in Australia. To speak to a European football fanatic is one thing, but to speak to a ressies footballer? That’s a different kettle of fish entirely.

 

Our job was to create a personality in Australia that would reach the starry-eyed young teen to the back pocket plumber. Through creative development and campaign strategy, huge athlete launch shoots and one-of-a-king PR stunts and executions, we did it with a difference. Best of all, we did it in a way that blended a global brand with the fun and irreverence of the Australian sporting culture.