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The Summer of Cricket

We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

For nearly 15 years, Wildcard and Cricket Australia have partnered to bring the summer of cricket to life. Our work has not only supported and delivered publicity for international and community cricket but also played a significant role in the evolution of the Big Bash Leagues, contributing to the growth of Australia's connection to its favourite teams and players.

Wildcard has led and delivered countless season launches, partnership reveals, and team announcements nationwide. We were there to take #WatchMe global, unveil the Gabba Pool Deck, and launch the Mullagh Medal for best afield during the Boxing Day Test. We also worked with Cricket Australia to deliver a Big Bash first - an international player draft revolutionising the league.

Why? Because we're cricket fans. We love the game and understand its place as the cornerstone of the Australian summer.

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The Summer of Cricket

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital. 

For nearly 15 years, Wildcard and Cricket Australia have partnered to bring the summer of cricket to life. Our work has not only supported and delivered publicity for international and community cricket but also played a significant role in the evolution of the Big Bash Leagues, contributing to the growth of Australia's connection to its favourite teams and players.

Wildcard has led and delivered countless season launches, partnership reveals, and team announcements nationwide. We were there to take #WatchMe global, unveil the Gabba Pool Deck, and launch the Mullagh Medal for best afield during the Boxing Day Test. We also worked with Cricket Australia to deliver a Big Bash first - an international player draft revolutionising the league.

Why? Because we're cricket fans. We love the game and understand its place as the cornerstone of the Australian summer.

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